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Bachelor Degree, Faculty of Engineering

Department of Mining and Petroleum Engineering

Freelance Multimedia Designer

In parallel with my full-time roles, I have successfully executed over 500 projects as a freelance designer over the last 10 years and provided diverse design services, including logo design, artwork creation, advertising materials, web design, and packaging design, catering to various industries and clients.

• Branding & Artwork: Developed unique logos, visual identities, and original artwork for numerous clients, enhancing their brand presence and recognition.
• Print & Digital Media Design: Created compelling advertisements, banners, brochures, and print ads tailored to the unique requirements of each project.
• Web & Packaging Design: Designed intuitive and attractive websites and product packaging to boost client sales and online presence.
• Video Editing & Motion Graphic Design: Leveraged my editing and animation skills to create engaging video content and motion graphics for marketing campaigns.
• Mock-ups & Prototypes: Produced detailed mock-ups and prototypes to present design concepts and facilitate decision-making.
• Client Satisfaction & Relationship Management: Built strong client relationships through consistently delivering high-quality work, leading to numerous repeat engagements and a sustained freelance career.

SEA Visual and commercial Designer

Handle all SEA and USA Advertisements from creative, design, and performance evaluation.

• Conducted thorough marketing research to identify trends, consumer preferences, and competitive landscapes. Utilized data-driven approaches to analyze ad performance metrics, refining and optimizing campaigns for maximum impact and ROI.
• Generated innovative content ideas and concepts based on industry trends and marketing research insights. Developed compelling narratives and themes to enhance brand messaging, contributing to increased user engagement and conversion rates.
• Collaborated with cross-functional teams to integrate research findings into creative processes. Ensured promotional designs aligned with market demands, contributing to a notable doubling of revenue from premium subscriptions and sticker sales in the last 6 months.
• Utilized video animation skills to enhance in-app and digital marketing campaigns. Created animated designs, adding a dynamic dimension to promotional materials and further elevating the brand's presence.
• Worked as multifaceted role that spanned creative design and strategic elements. Achieved a 40% increase in brand awareness and over 4 million viral video views, effectively communicating Between's value proposition to the target audience.

Product Manager

Oversaw the daily operations of the products. Managed marketing, product developing, and advertising functions.

• Oversaw daily operations, managing marketing, product development, and advertising functions.
• Conducted market research, resulting in 20% increase in market share within one month.
• Led end-to-end product development, launching new variants and driving sales growth. And optimized supply chain, reducing production costs
• Developed visually appealing packaging design, increasing shelf visibility. Also executed comprehensive marketing campaigns, achieving 15% brand visibility growth and 30% customer base expansion.
• Utilized data analytics for performance analysis, achieving more improvement in customer satisfaction.

Senior Visual Designer

• Led product design efforts for a healthcare e-commerce company, designing captivating landing pages, mobile app interfaces, and other digital products that resulted in increased user engagement and conversions.
• Created and maintained a comprehensive design system and style guide, ensuring consistent branding and user experience across the platform.
• Drove collaboration with cross-functional teams, aligning designs with technical requirements and business objectives to deliver exceptional user-centered solutions.
• Conducted extensive user research and testing, using insights to validate design decisions and enhance the overall user experience, resulting in better improvement in customer satisfaction.
• Pioneered the creation of the company's brand guide/CI for all advertisements, banners, and videos, delivering fresh and attention-grabbing branding that positioned the company as a leader in the industry.
• Led a high-performing team, successfully producing over 1,000 banner artworks per week, exceeding expectations even during the challenging COVID era.
• Demonstrated adaptability by rotating across different teams, leveraging design expertise to provide valuable solutions and support in various areas, such as creating impactful banners and introductions.

Product Designer

• Expanded skillset to become a proficient product designer by self-learning coding and prototyping, facilitating effective communication with developers and delivering fully functional frontend code.
• Conducted extensive market research and competitive analysis to identify key trends and opportunities
• Led the design and development of new features to increase daily active customers
• Conducted user research and analyzed data to improve product design and user experience continuously
• Worked closely with sales and marketing teams to develop go-to-market strategies and launch successful products features and deals
• Deployed innovative frontend code solutions, streamlining product development processes and significantly reducing time-to-market for new features and updates.

Master Degree, School of Economics and Management

Enterprise Management / Master of Global Management (MGM) 同济大学

IT Project Manager

Led comprehensive software development and implementation projects, consistently exceeding project timelines and quality benchmarks. My role extended beyond traditional project management, encompassing diverse responsibilities across various dimensions.

• Proactively engaged with clients, negotiating pricing, discussing feature details, and establishing project timelines. Conducted thorough requirement gathering sessions, ensuring a comprehensive understanding of client needs.
• Coordination and Communication by facilitated key client meetings, adeptly documenting and relaying client requirements to the global development team. Collaborated with multiple stakeholders, including developers, product vendors, and designers, ensuring seamless coordination.
• Managed the setup of IT infrastructures, overseeing the technical aspects of project implementation. Coordinated with various vendors to ensure the smooth integration of technologies and services.
• Vigilantly monitored project progress to ensure milestones were met, promptly addressing any challenges. Effectively managed project timelines, ensuring all requirements were met within the stipulated time frame. Identified issues, coordinated with the development team and external vendors, and implemented solutions promptly.
• Assisted clients in identifying issues, facilitating prompt resolutions through collaboration with the development team. Prepared comprehensive reports on project issues, system performance, and analytics, ensuring transparent communication with clients.
• Implemented client-requested enhancements, ensuring the project's adaptability to evolving requirements. Proactively contributed to continuous improvement initiatives, enhancing overall project efficiency and client satisfaction.